Job Description:
As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing our digital marketing campaigns. You will work closely with the marketing team to ensure our online efforts align with our overall marketing strategy and business goals.
Key Responsibilities:
- Develop, implement, and manage digital marketing campaigns across various channels, including SEO, PPC, social media, email marketing, and content marketing.
- Analyze and report on the performance of digital marketing campaigns, providing insights and recommendations for improvement.
- Conduct keyword research and optimize website content for search engines (SEO).
- Manage and optimize pay-per-click (PPC) campaigns on platforms such as Google Ads and social media.
- Create and curate engaging content for our website, blog, social media, and email newsletters.
- Monitor social media channels, engage with followers, and respond to inquiries in a timely manner.
- Collaborate with the design team to create visually appealing and effective marketing materials.
- Stay up-to-date with industry trends and best practices in digital marketing.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2+ years of experience in digital marketing or a similar role.
- Strong understanding of digital marketing channels and tools.
- Experience with SEO, PPC, social media, email marketing, and content marketing.
- Proficiency in digital marketing software and tools (e.g., Google Analytics, Google Ads, Hootsuite, MailChimp).
- Excellent analytical and problem-solving skills.
- Strong communication and writing skills.
- Ability to work independently and as part of a team in a fast-paced environment.
Preferred Qualifications:
- Experience with graphic design tools (e.g., Adobe Creative Suite).
- Knowledge of HTML, CSS, and website content management systems (e.g., WordPress).
- Certifications in digital marketing (e.g., Google Ads, HubSpot).
What We Offer:
- Competitive salary and benefits package.
- Flexible work environment, including remote work options.
- Opportunities for professional development and career growth.
- A supportive and collaborative team culture.
